Print Size: The Core Difference
The biggest decision between these two Instax models is the print size. The Instax Mini 12 uses credit-card-sized Mini film, while the Instax SQUARE SQ1 produces larger square prints that give you more room for your subject. If you want a classic pocketable print that fits in a wallet, the Mini 12 is the straightforward choice. If you prefer a more artistic, square format that shows more of your scene, the SQ1 delivers that extra space.
What the Specs Confirm
- FujiFilm Instax Mini 12 Instant Camera Lilac Purple: This camera boasts a dual-component, dual-element lens with a 60mm focal length. The 60mm lens is optimized for the Mini film format, giving you a classic field of view for portraits and everyday snapshots.

FujiFilm Instax Mini 12 Instant Camera Lilac Purple - Instax SQUARE SQ1 - Terracotta Orange: With automatic exposure you'll be able to capture all the fun, even in darker lighting conditions. The SQ1's automatic exposure helps you get properly lit square prints without fiddling with settings, especially in low light.

Instax SQUARE SQ1 - Terracotta Orange
Ease of Use: Twist to Turn On
Both cameras are designed for simplicity, but the SQ1 takes it a step further. The Instax SQUARE SQ1 lets you twist the lens to turn it on, point, and shoot — no buttons to hold or modes to select. The Mini 12 also offers a simple point-and-shoot experience, but includes a programmed electronic shutter with slow synchro for low-light scenarios. If you want the absolute minimum steps to take a photo, the SQ1's twist-to-start is hard to beat.
Flash and Low-Light Capabilities
- FujiFilm Instax Mini 12 Instant Camera Lilac Purple: The built-in flash covers a lighting range of 0.3m to 2.2m, with a quick recycling time of approximately 7 seconds. The Mini 12's flash is effective from 0.3m to 2.2m, making it reliable for close-up and standard indoor shots. The 7-second recycle time means you can take another flash photo after a short wait.
- Instax SQUARE SQ1 - Terracotta Orange: With automatic exposure you'll be able to capture all the fun, even in darker lighting conditions. The SQ1's automatic exposure adjusts the shutter and flash output to suit the scene, though the exact flash range is not specified in the available information.
Portability and Power
The Mini 12 is compact at 104 mm x 66.6 mm x 122 mm and weighs about 306 grams (excluding batteries, strap, and film). It runs on two AA alkaline batteries with a 5-minute auto-off feature to save power. The SQ1's dimensions and battery type are not listed in the supplied information, but it is designed as a slightly larger camera to accommodate the square film format. If carrying a smaller, lighter camera matters, the Mini 12 has the edge.
Key Tradeoffs at a Glance
- Print Size: Mini 12: credit-card-sized Mini prints. SQ1: larger square prints.
- Ease of Use: SQ1: twist lens to turn on, point and shoot. Mini 12: simple but includes more shutter modes.
- Flash Capabilities: Mini 12: flash range 0.3m–2.2m, recycle time ~7 seconds. SQ1: automatic exposure for low light, but exact flash specs not confirmed.
- Portability: Mini 12: 104 mm x 66.6 mm x 122 mm, ~306 g. SQ1: dimensions and weight not supplied.
- Price: Mini 12: USD 90.30 (catalog comparison price USD 129.00). SQ1: USD 127.36 (catalog comparison price USD 199.00).
Which One Should You Choose?
If you want a compact, affordable instant camera that produces classic Mini prints and has a confirmed flash range, the FujiFilm Instax Mini 12 is a reliable pick. If you prefer larger square prints and the simplest possible operation with automatic exposure, the Instax SQUARE SQ1 is worth the higher price. The SQ1 is also available in Glacier Blue and Terracotta Orange, giving you more color options. The supplied information does not confirm the SQ1's flash range or battery type, so if those details are critical, the Mini 12 offers more transparency.


